Benefits for AFC Bournemouth

• The financial boost from BJ88 will provide AFC Bournemouth with substantial resources to strengthen their squad and infrastructure. This influx of capital is crucial for competing at the highest level in the Premier League, especially following a record-breaking season where the team secured 48 points.

• BJ88’s commitment extends beyond the pitch. Community projects aimed at improving health, wellbeing, and fostering inclusion will receive financial backing from BJ88 as part of the partnership. This aligns with AFC Bournemouth’s values and enhances their community engagement efforts.

• BJ88 is dedicated to promoting responsible and safer gambling practices. The partnership will see BJ88 incorporating responsible gambling messaging in its marketing efforts, reflecting its commitment to ethical practices in the betting industry.

• AFC Bournemouth plans to leverage BJ88’s sponsorship to enhance various aspects of the club’s operations. This includes investing in player development, improving facilities, and expanding their global reach. The partnership is expected to play a crucial role in Bournemouth’s strategy to establish itself as a competitive force in the Premier League.

The partnership will also focus on strengthening community ties and engaging with fans through various initiatives. BJ88’s support for community projects will help reinforce Bournemouth’s commitment to social responsibility, while the club’s efforts to keep kit prices stable will maintain strong fan relations.

With BJ88’s substantial financial investment and commitment to community and responsible gambling initiatives, Bournemouth is well-positioned to build on their recent successes and make significant strides in the Premier League. As both entities look forward to a mutually beneficial collaboration, the impact of this sponsorship will undoubtedly be felt both on and off the pitch.

FAQs

1. What is the value of BJ88’s sponsorship deal with AFC Bournemouth?

BJ88’s sponsorship deal is valued at nearly double the previous arrangement with Dafabet, amounting to approximately UK£4 million (US$5.2 million) per year.

2. What community projects will BJ88 support through their partnership with AFC Bournemouth?

Financial contribution to community projects that enhance health, wellbeing, and inclusion.

3. Will AFC Bournemouth’s New Sponsorship Affect Kit Prices for 2024/25?

No, the retail prices for the 2024/25 kits will remain unchanged, and the kits will continue to be sold without the sponsor’s logo.

4. How does BJ88 promote responsible gambling?

Safer gambling practices are a priority for BJ88, as they spread responsible gambling messages.

5. What other sports sponsorships does BJ88 have?

As Bologna FC's official betting partner in Serie A, BJ88 also sponsors the front of the shirts for Twenty20 cricket teams.